A conversation layer built for dealership websites

AutoConverse answers the questions customers actually ask — stock, finance, test drives, hours — qualifies in context, and only asks for details when they matter. When a deal needs a person, it hands over to your team.

AutoConverse is the AI conversation layer for automotive dealership websites. It answers customer questions from your stock, services and site content, qualifies the conversation, and passes complete enquiries to your team.

We build for the showroom reality: customers ask at any hour, want a straight answer, and expect the next step to be easy. AutoConverse keeps that conversation moving without adding headcount.

Why we built AutoConverse

Car buyers ask questions at every hour, on every page, and most of them never pick up the phone. Dealership websites were built to be read, not to answer. AutoConverse was built to close that gap.

We turn the website into a conversation: one that knows the stock, the services, the finance process and the content your team has already published. It answers first, qualifies in context, and only asks for details when they matter.

A UK team, built around the showroom

AutoConverse is built and run by a UK team of automotive and AI specialists. We work with single-site retailers and large dealer groups, and we understand that a website conversation has to survive contact with real showroom process.

Our team covers engineering, design, communications, operations and integrations. That mix matters: the product is not just a chat window, it is the work behind it — stock feeds, site content, routing, reporting and the changes that keep it current.

Fully managed, not another tool to configure

We set up the conversation around your business: your stock, your site content, your departments, your opening hours and your brand. We maintain it after launch, so your team does not inherit a knowledge base, a prompt library or a development backlog.

When something changes — a new franchise, a campaign, a different welcome on a section of the site — tell us and we handle it. That is the difference between a product you own and a service that keeps working.

Where we're going

The product is growing from a website chat into a complete conversation layer for automotive retail: better answers, better handoff, better reporting, and deeper integrations with the systems dealerships already use.

We are building for the long term, with the same principle we started with: answer the customer properly, then make the next step easy.

Meet the leadership team behind AutoConverse

Engineers, designers, marketers and automotive specialists building conversational AI that dealerships add to help their customers.

Ben Harratt

Ben Harratt

Chief Technology Officer

Ross Olsen

Ross Olsen

Head of Operations

Tiago Ferreira

Tiago Ferreira

Head of Integrations

Natalie Harratt

Natalie Harratt

Chief Financial Officer

Isaac Caine

Isaac Caine

Head of Communications

Jamie Ferguson

Jamie Ferguson

Head of Design

What we believe

Our values

The principles behind how we build and how we work with dealerships.

Simplicity

Technology should reduce complexity, not add it. Every conversation should feel obvious to the customer and manageable for the team.

Transparency

Dealers deserve clear, honest data they can rely on. If we cannot answer something, we say so and route it to a person.

Speed

Customers expect immediacy. Our system reflects that, from the first answer to the handoff.

Partnership

We work closely with dealers, groups and suppliers to deliver the right experience every time.

Innovation

We push automotive technology forward, always with the showroom reality in mind.

Our journey

How AutoConverse got here

A short history of the product and the dealership conversations behind it.

2023 — The concept

AutoConverse starts with a simple observation: dealership websites are full of answers, but customers still cannot ask a question.

2024 — The conversation engine

The first AI conversation layer is built around dealership stock, services and real customer questions.

2024 — First dealerships

Early retailer deployments prove the model in live showrooms and real customer conversations.

2025 — The full product suite

Lead generation, site search, vehicle search, custom knowledge and reporting become one connected platform.

2026 — Group scale and integrations

Deeper integrations with stock, website and DMS systems support single sites and multi-site groups.